Interior Design Using AI + XR

Building a Platform for Real Estate Visualization

COMPANY

Interia LLC

ROLE

Founder & CEO

EXPERTISE

Leadership | Research

YEAR

2025

Overview

Real estate decisions are still made through static images, floor plans, and imagination.

Interia reimagines this experience by enabling users to walk through and interact with properties before they are built, using AI and immersive 3D environments. It transforms architectural data into immersive environments, enabling users to experience properties before they are built.

I founded and led Interia from concept to product to acquisition.

My Role

Founder & CEO

  • Defined product vision, strategy  and market research

  • Led a multidisciplinary team of 10+ engineers, designers, and 3D artists  

  • Directed UX, system architecture, and implementation  

  • Conducted user research and product validation  

  • Led partnerships and stakeholder engagement

The Challenge

Off-plan real estate is difficult to understand and evaluate.

  • 2D plans fail to convey space

  • Developers lack effective tools to communicate design intent

  • Users lack confidence in decisions

  • Communication between stakeholders is inefficient

  • Decisions are slow, uncertain, and often emotional rather than informe


Approach

We built a system that translates design into experience.

Users can:

  • Walk through properties in VR or web

  • Understand scale, lighting, and materials

  • Interact with interiors and layouts

The focus was realism, usability, and accessibility.


What We Built

  • Device-agnostic XR platform

  • Real-time rendering pipeline

  • Intuitive navigation and interaction systems

  • AI-assisted content workflows

User Research

Continuous testing with real users and stakeholders.

Key insights:

  • Guided navigation improves understanding

  • Realism builds trust

  • Simplicity is critical for adoption

Impact

  • Enabled immersive pre-construction visualization

  • Improved decision confidence

  • Adopted by industry stakeholders

  • Acquired by a construction leader in the GCC region

Reflection

XR creates value when it replaces imagination with experience. Interia reinforced that immersive technology only succeeds when it solves a real problem.

By focusing on usability, realism, and accessibility, we turned XR from a novelty into a practical decision-making tool.